A new year, a fresh start. There’s no better time to make that small change or try a new idea that could boost revenue and raise the profile of your business. To help you do just that, we have five practical ideas to help find more customers and deliver growth in 2020.
Target local business
Sometimes new business is right under our nose. Consider kicking off a local marketing campaign to raise your business profile and pick up new contracts.
An Post offers an online service called Admailer.ie, which allows you to design your own sales postcard online, target businesses or consumers by map – and An Post will print and post for €0.94 per postcard.
This service is great for targeting prospect businesses in a particular area.
When you have finished a project in one estate, why not send a postcard to all the other homes in that estate to advertise your work?
It’s a low risk, low-cost approach to finding new customers and, with a minimum order of 200 postcards, or €188 ex VAT it’s certainly worth a try.
Showcase your quality
Instagram is a great way to showcase your work and build a following of future and loyal clients. Customers now look for more evidence of quality, and Instagram is an easy and accessible place to showcase your projects. Before and after photos are always of interest, and its pretty simple to set up and post your photos.
Check out the following Instagram accounts for inspiration:
- Dulux Ireland
- AJ Painting – fellow Dulux Trade Points member
- McLoughlin & Son Decorators – fellow Dulux Trade Points member
Loyal customers = more business
If you keep a list of your customers, why not get in touch with them to see if they have a new project or would recommend your business to a friend? Getting in touch could be a phone call or a simple ‘hello’ card in the post. You could contact your customers from 12 months ago, to say – Can you believe it’s been a year, how’s the living room looking? Would you mind recommending us to a friend? Whatever approach fits your business, getting in touch with past customers is a low-cost way to shore up additional revenue or collect more positive customer reviews.
Transform your van into an advertising platform
A well-designed van promotes your business and conveys respect and quality.
If your van branding has been on your to-do list for a while, did you know that you can get your vehicle rebranded through Dulux Trade Points?
For 25,000 Trade Points, you can order the Premium Business Advertising Package, which includes:
1.Logo design and print for your van
2.Print and delivery of 500 single-sided A5 flyers
Balance work with time for you
Look after yourself this year. Think about allowing time for yourself, your health and family.
Don’t forget you can use your Dulux Trade Points to give you that time – for example, an Open Fairways Golf Membership is 3,000 points, a Fitbit Charge 3 is 7,000 points, and a €50 Milano’s Restaurant Gift Card, just 3,000 points.
Dulux Trade Points is designed to give something back to you, our loyal customers.
We would be very happy to know that you are using your Trade Points to treat you and your family or business. Check out the full list of rewards to see what else is available for you today.
